Marketing Manager | SmartHome & Security
Vancouver, BC, CA, V6B 0M3 Toronto, ON, CA Calgary, AB, CA
Description
We’re looking for an experienced marketer with strategic and tactical prowess to power demand for our SmartHome & Security solutions. If you have a proven ability to develop and implement effective marketing initiatives informed by data, insights, and sharp instincts, let’s talk!
Our team and what we’ll accomplish together
The SmartHome & Security Marketing team is on a mission to bring peace of mind and convenience to Canadians across the country. Our continuum of superior solutions help people automate their tech and protect their homes, data, and personal safety. We generate demand for these solutions by building awareness, shaping perceptions, earning trust and credibility, and leading people down the path to purchase.
What you’ll do
As a Marketing Manager, you will support projects designed to generate leads, acquire new customers, and equip them with everything required to successfully set up their services. With an analytical mindset and a creative approach to problem-solving, you will develop and execute marketing initiatives alongside cross-functional partners with expertise in communications, sales, digital marketing, research, data, and more.
These projects may take the form of full-scale advertising campaigns, sales promotions, multi-product bundling strategies, audience segmentation strategies, onboarding journeys, and more. You’ll maintain a relentless focus on optimizing performance based on data, insights, and experimentation.
You will be supported by the Manager of SmartHome & Security Marketing, as well as a close-knit and diverse team of marketing professionals with shared objectives.
#LI-REMOTE
Qualifications
What you bring
- Three or more years of experience supporting and managing diverse marketing projects end to end, from planning and strategy development to execution and optimization
- A reputation for being collaborative, positive, solution-focused, and action-oriented
- Ability to thrive in highly collaborative environments, taking a proactive approach to seizing opportunities and overcoming challenges
- Proven aptitude for spearheading projects with cross-functional teams, resulting in a solid track record of meeting deadlines and achieving objectives
- A talent for uncovering the insight beneath the data, and a relentless drive to continually optimize performance with keen analysis
- Strong to masterful verbal, written, and visual communication skills, enabling you to lead presentations on complex subjects
- Experience designing and implementing customer journeys with multiple touchpoints and forms of media
- Natural curiosity and a thirst for knowledge, along with an eagerness to apply insights from domestic and global trends
Great-to-haves*
- Post-secondary degree in Business, Marketing, or Communications—or related post-secondary education
- Marketing experience in medium to large businesses or enterprise organizations