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Senior Marketing Manager, Lifecycle Marketing (TELUS Health)

Location: 

Vancouver, BC, CA, V6E 1B5 Montréal, QC, CA Calgary, AB, CA Toronto, ON, CA Edmonton, AB, CA

Req ID:  54615
Jobs by Category:  Health
Job Function:  Health Solutions
Status:  Full Time
Schedule:  Regular

Description


Join our team and what we'll accomplish together

 

We're seeking an experienced Senior Marketing Manager, Lifecycle Marketing to develop and implement targeted marketing strategies that drive utilization, prospect nurturing, upsell, and optimized patient onboarding for our preventive health services.


Within our multidisciplinary Marketing team, we emphasize collective success through a highly collaborative approach. Focused on the B2C TELUS Health Care Centres market, we integrate various functions—including lifecycle and base marketing, digital marketing, and product marketing—to effectively stimulate demand and maximize service utilization.


TELUS Health Care Centres supports the health and wellbeing of employees and individuals. We are one of the largest networks of Care Centres in Canada with 14 locations nation-wide. We offer customized prevention and occupational health programs that support individuals’ goals to live healthier, longer lives and we provide cutting edge insights that give individuals a deeper understanding of their health and a sense of how to take meaningful action. We’re proud to offer quality care as part of our commitment to building the healthiest communities and workplaces on the planet.

 

What you’ll do

 

  • Develop and execute data-driven strategies to increase Preventive Health Services utilization to re-engage existing patients and inactive customers through 1:1 communications.
  • Welcome new leads and patients with engaging onboarding series, triggering personalized communication.
  • Build and execute email-marketing campaigns, report on campaign performance, lifecycle metrics and optimize experience.
  • Collaborate with digital marketing strategist on lead nurturing campaigns to improve digital marketing conversion rates.
  • Design targeted campaigns to drive upsell opportunities within existing patients.
  • Develop and execute strategic client launch programs and employee utilization.
  • Provide data-driven recommendations for new lifecycle initiatives to improve service adoption and retention.
     

Qualifications

What you bring

 

  • Knowledge of Canadian healthcare environment, employee benefits marketing and current TELUS assets and teams

  • Bachelor's degree in Marketing, Business, or related field

  • 5+ years of experience in B2C marketing with a strong focus on 1:1 communication and lifecycle marketing

  • Proven track record in increasing product adoption, product intensity and utilization

  • Excellent analytical skills with the ability to translate data into actionable insights

  • Outstanding communication and interpersonal skills

  • Experience with Salesforce, Salesforce marketing cloud, and Hubspot

  • Experience in managing and prioritizing multiple high value-projects

  • Adaptable – comfortable working in a dynamic, quickly evolving environment

  • Problem solver – able to easily pivot and find new, innovative solutions

  • Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams

  • Highly comfortable operating in a fast-moving environment and facilitating cross-functional teams to bring marketing initiatives to life

     

 

Basic knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope. 
Salary Range:  $86,000-$136,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.  

Disclaimer:  In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.

 

 

 

 

Health

We’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.

We are honoured to be recognized

21,166
Physicians using TELUS Health electronic medical records

6,300
Pharmacies using our pharmacy solutions

140 million+
Health claims processed using TELUS Health solutions

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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