Senior Marketing Manager - TELUS Health Care Centres
Vancouver, BC, CA, V6B 0M3 Montréal, QC, CA Québec, QC, CA Ottawa, ON, CA Edmonton, AB, CA Toronto, ON, CA Vancouver, BC, CA Calgary, AB, CA
Description
The TELUS Health Care Centres team focuses on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. We’re a high-performing team with dynamic strengths. We cover all facets of the business, including, but not limited to product management, operations, marketing and sales.
TELUS Health Care Centres supports the health and well-being of employees and individuals. We are one of the largest networks of Care Centres in Canada with 12 locations nation-wide. We offer customized prevention and occupational health programs that support individuals goals to live healthier, longer lives and we provide cutting-edge insights that give individuals a deeper understanding of their health and a sense of how to take meaningful action. We’re proud to offer quality care as part of our commitment to building the healthiest communities and workplaces on the planet.
From marketing strategy and Go-to-Market planning, to campaign and channel execution, through to base engagement, our TELUS Health Care Centres Marketing team is a passionate group of creative minds responsible for each step in the marketing process. We work closely with our product colleagues, internal stakeholders and external partners to develop genuine, compelling and integrated campaigns, communications and programs to generate awareness, demand and usage of TELUS Health Care Centres. If you believe in the importance of preventive healthcare, thrive in a fast paced and rapidly changing environment, and are comfortable with managing varying priorities, then this is the role for you.
What You’ll Do
As a Senior Marketing Manager on the TELUS Health Care Centres Marketing team, you will have a number of important responsibilities, including but not limited to:
- Owning the strategy, campaign planning, execution, and reporting for services within the TELUS Health Care Centres portfolio
- Creating impactful communications campaigns to drive awareness and usage of TELUS Health Care Centres services
- Developing scorecards and measurement KPI’s for your portfolio and tracking success over time, adjusting plans as required to meet or exceed targets
- Being innovative and constantly thinking of new ideas and approaches on how to push the portfolio forward and achieve better results
- Being the Marketing lead on projects related to new or evolving service launches for TELUS Health Care Centres, while working closely with both internal and external stakeholders to achieve objectives
- Showcasing strong creative thinking and business problem-solving skills by presenting business cases for proposed targets, pricing and campaign changes
Qualifications
What You Bring
- 7+ years experience in B2C and/or B2B Marketing roles, with proven experience in Product Marketing and/or base engagement and retention marketing
- Recognized for your exceptional relationship-building skills, you bring people together to solve problems collectively and seek out different points of view to bring marketing initiatives and campaigns to life
- Known for your ability to prioritize work and thrive in a fast-paced environment, you manage and coordinate multiple projects and initiatives to get things done
- Proven ability to understand numbers, you use insights and results to help solve problems and make data-driven decisions
- Self-starter with initiative and the flexibility to handle ambiguity
- Ability to lead a team of stakeholders in driving strategic outcomes that support the business
- Post-secondary undergraduate degree in marketing, or equivalent experience and education
Great to have
- Knowledge of the Canadian healthcare environment including primary care, preventive care and/or allied health services
- Entrepreneurial spirit which will drive passionate ownership and responsibility for the business
- Tenacity, resilience and leadership that enables you to organize and lead initiatives, overcome challenges and build solutions
About TELUS Health
As a health and well-being leader, TELUS Health is on a mission to become the most trusted well-being provider in the world through its commitment to building the healthiest workplaces and communities on the planet.
With decades of experience in delivering care, the company offers holistic health solutions that encompass mental, physical and financial health serving individuals and organizations around the world. The company has a global reach, serving people in more than 160 countries, and leverages its world-leading technology in combination with its passionate team members to deliver care that is available virtually, and in-person. TELUS Health’s products span virtual care, employee assistance programs, mental health services, digital health solutions for healthcare professionals, and retirement and benefits solutions for organizations.
Why TELUS?
At TELUS, you’ll join a diverse team dedicated to learning, teaching, and impact; as individuals and as a team. As a workplace, we care about our team members and have a total rewards package that makes being a part of TELUS Health something to be proud of:
- 100% remote within Canada: so you can work where you feel most inspired (including in-person if YOU want to!)
- Stay healthy: flex benefits with options to customize coverage based on your lifestyle and needs, inclusively offering coverage for Gender Affirmation and Fertility treatments
- Virtual Care: premium access to digital healthcare for you and a loved one; avoid long waits at the clinic, just chat with a medical professional from your couch
- Work-Life Integration: paid vacation and flexible well-being days
- Family leave: mothers, fathers and adoptive parents benefit from a top-up during part of their leave
- Pension plan: to help you save for the future with a generous company match (free money!)
- Employee Share Purchase Plan: you can invest in our shared success, company-matched
- Wellness Spending Account: To support your whole person wellness
- Learning and development: Internal resources for business, leadership, and technical skills
- Savings: who doesn’t love discounts? (on TELUS services and partner/supplier services and products)
- Employee and family assistance: LifeWorks provides free services to support you through life events
- Tools/Technology: Mac or PC, whichever enables you to do your best work
By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.
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