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Senior Product Manager Internet Connectivity Value Propositions

Location: 

Vancouver, BC, CA, V6B 0M3 Calgary, AB, CA Toronto, ON, CA

Req ID:  53164
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description


Join our team and what we'll accomplish together



The Senior Product Manager, Internet Connectivity Value Propositions, will develop and execute strategic, data-driven value propositions that differentiate TELUS and deliver measurable customer value. In this role, you will lead the definition and implementation of offer strategies that establish TELUS as the market leader in home connectivity. Combining strategic vision with meticulous execution, you will leverage market insights and deep consumer understanding to create and launch differentiated internet connectivity offerings. Your focus will be on driving household acquisition and retention to achieve sustainable, profitable market growth.

 

Key Responsibilities

 

  • Own the creation of differentiated value propositions for internet connectivity, grounded in customer research, behavioural insights, and a deep understanding of customer needs and pain points.

  • Utilize market analytics, segmentation, and performance data to identify opportunities and refine messaging that will drive customer acquisition, reduce churn, and support accretive base migrations.

  • Translate insights into compelling offers that resonate with customers and reinforce TELUS’ brand promise.

  • Organize and lead cross-functional teams supporting activities throughout the customer lifecycle to design offers that are meaningful to customers at every stage of their journey, from new acquisition to plan upgrades and retention.

  • Work closely with the pricing team to design innovative rate plans and offer structures that reflect customer value, market dynamics, and enhance the TELUS brand position.

  • Influence the evolution of TELUS’ home solutions bundling strategy, integrating services in ways that deliver enhanced value, convenience, and customer loyalty.

  • Interlock with the Chief Product Office to drive product and systems roadmap in synchronization with the overall value proposition strategy.

  • Partner with the marketing communications team to bring value propositions to life through clear, impactful messaging that differentiates TELUS in the marketplace.

  • Ensure go-to-market plans are fully interlocked with channel go-to-market teams and aligned with the customer insights, value proposition strategy, and competitive positioning.

  • Stay ahead of evolving customer expectations, emerging trends, and competitor value proposition evolutions to continuously inform and refine our offerings.

#LI-REMOTE
 

Qualifications


What you bring

 

  • 8+ years in product marketing, pricing, strategy roles in telecom, technology, or related industries.

  • Proven experience developing and communicating value propositions, offers and campaigns in multi-product or bundled environments.

  • Strong understanding of home and connectivity services including internet, TV, home automation, and digital security.

  • Experienced communicator with an ability to lead executive-level presentations on complex subjects.

  • Deep analytical skills and financial acumen; comfortable using data to drive decisions.

  • Excellent cross-functional leadership, influencing, and communication skills.

  • Strategic mindset with a passion for innovation and customer-centric design.



 
Salary Range:  $100,000-$150,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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