Senior Strategy Manager, Martech
Vancouver, BC, CA Winnipeg, MB, CA Toronto, ON, CA Calgary, AB, CA
Description
Our Team and What We'll Accomplish Together
TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Strategy Manager, Martech on our Digital Strategy team, you'll lead the integration of our global digital ecosystem and lead to revenue process, unifying our martech stack to enable full-funnel attribution & influence analysis, drive business results and enhance team capabilities. Together, we'll optimize our marketing technology, improve our products and services, and ultimately enhance health outcomes for our customers worldwide.
What you'll do
- Lead the development, implementation and ongoing maintenance of a unified martech stack, integrating multiple acquisition and regional platforms.
- Design and implement a lead-to-revenue process with supporting infrastructure.
- Collaborate with team members to execute email marketing campaigns, lead nurturing workflows and other marketing initiatives.
- Manage list segmentation and lead scoring to support in delivering targeted and relevant messaging to improve engagement and conversion rates
- Own and maintain documentation for processes, methodologies and best practices, introducing automation of repetitive tasks.
- Present data-driven insights and recommendations to senior leadership and stakeholders.
- Serve as a champion of marketing data stewardship, establishing a data governance framework and leading on Data Enablement Plan creation and management.
- Drive change management initiatives to ensure successful adoption of new technologies and processes.
- Mentor and guide team members in marketing technology and lead management.
Qualifications
What you bring
- Bachelor's degree in marketing, business, or STEM-related fields.
- 7+ years of experience in marketing operations, marketing technology or digital marketing.
- Strong proficiency in marketing, automation & CRM platforms (e.g., Salesforce, Hubspot) and familiarity with funnel management.
- Strong business acumen with an ability to translate data into actionable insights and meaningful business recommendations.
- Experience in driving change in large, complex, global organizations.
- Excellent project management, communication and presentation skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Great to haves
- Self-starter – able to work independently; anticipates needs and takes initiative
- Analytical – able to quickly synthesize key information and take action to drive results
- Organized – excellent time management and prioritization skills
- Adaptable – comfortable working in a dynamic, quickly evolving environment
- Problem-solver – able to easily pivot and find new, innovative solutions
- Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
- Leader – able to create clarity and define success in a way that motivates and inspires a team
- Coach-like – guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
- Customer-focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey