Senior Strategy Manager - (Planning) Home Marketing Emerging Markets Team
Vancouver, BC, CA, V6B 0M3
Description
About This Role
Join our team as a Senior Strategy Manager on our dynamic Go East Marketing team, where you'll drive strategic growth initiatives across our TV and multibrand internet portfolio, specifically supporting Koodo Internet and TELUS Pure Fibre. In this pivotal role, you'll be at the forefront of developing and executing innovative marketing strategies that put our customers first and fuel our continued expansion in the competitive eastern landscape.
Here's the Impact You'll Make and What We'll Accomplish Together
Key Responsibilities
Strategic Growth Leadership
- Develop, manage and support short and long-term growth strategies with supporting programs to drive measurable business growth with comprehensive strategies and tactical actions utilizing innovative marketing approaches, omni-channel support, and programmatic solutions
- Lead annual and quarterly planning with a strategic 80/20 approach: plan the year at 80% completion to preserve 20% capacity for innovation and agile response to market dynamics and portfolio performance
- Execute monthly revision cadence to ensure we are maximizing opportunities and performance across all initiatives and teams
Program & Project Excellence
- Lead project management and program execution across multifunctional teams, implementing rigorous processes, maintaining strict timelines, and providing regular leadership and stakeholder updates to ensure on-time delivery and program visibility
- Adjust long-term plans to reflect key learnings and tangible outcomes to ensure an agile yet programmatic approach that balances strategic consistency with tactical flexibility
- Ensure visibility across program teams and initiatives that have an impact on the portfolios, maintaining clear communication channels and coordinated execution
- Present analyses, recommendations, and performance updates to senior leadership through capable executive storytelling
Stakeholder Management
- Cultivate and maintain stakeholder relationships to encourage collaboration and support growth objectives across the organization
- Interlock with the National Consumer (Home Solutions and Mobility) and Business Marketing team to ensure messaging and program alignment where possible
Market Intelligence & Strategy Development
- Incorporate market trends and customer insights into the planning cycles for opportunities, relevance, and competitiveness
- Translate data-driven insights into actionable strategic recommendations that drive measurable business impact
- Establish a performance management framework that aligns metrics/KPIs to our strategy and engage in benchmarking exercises to implement best practices
Qualifications
What You'll Bring
Core Competencies:
- Solution-Oriented Leadership: You're a seasoned marketer with a business ownership mindset, known for developing innovative strategies that drive results
- Creative Innovation: Noted for your creativity and innovation in driving performance by embracing challenges and turning obstacles into opportunities
- Program Management Excellence: Consistently demonstrating strong program and project management skill sets focused on setting goals, driving performance, and optimizing tactics through a collaborative team approach
- Strategic Thinking: Recognized for your ability to bring forward new ideas, challenge established thinking, and adapt plans to changing business and customer needs
- Communication Mastery: Your ability to craft clear, concise, and compelling messages with a "storytelling approach" that resonates with all levels in the organization
- Agile Execution: You are agile with a bias for action, skilled at removing roadblocks to achieve outcomes efficiently
Great-to-Haves
Technical Skills:
- Knowledge of the Google suite of applications, notably Slides and Sheets
- Work experience with data visualization tools (Tableau and Domo)
- Expert knowledge of data and analytic techniques that incorporate well into storytelling
Professional Experience:
- Experience in marketing, customer acquisition, and sales within telecommunications or related industries
- Demonstrated project management and program leadership skills in fast-paced environments
- Background in multibrand marketing strategies and campaign management
Why TELUS?
At TELUS, we're committed to putting our customers first in everything we do. As part of our Go East Marketing team, you'll contribute to our mission of connecting Canadians through innovative telecommunications solutions. You'll work with cutting-edge technology, collaborate with talented professionals, and have the opportunity to make a meaningful impact on millions of customers across our Koodo and TELUS Pure Fibre brands.
Ready to drive the future of telecommunications marketing? Join us in shaping strategies that connect communities and power digital transformation across Canada.