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Senior Strategy Manager - TELUS Digital


Vancouver, British Columbia, CA

Req ID:  22024
Jobs by Category:  Digital
Job Function:  Planning and Analysis
Status:  Full Time
Schedule:  Regular



Create awesome experiences for our customers.


Join our team


We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We simplify the path to production so teams can focus on what matters most.


TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com, TELUS.com/business and the My TELUS app.


Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts.


Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more!


Learn more about our team at telus.com/digital


Here’s the impact you’ll make and what we’ll accomplish together


As a Senior Strategy Manager of Base Management for the Home Solutions Outcome Team, you will help define best in class digital base management strategies to drive market leadership for our key home solutions products.  You will be the champion for digitizing the base management portfolio with digital & marketing, and work collaboratively with multiple marketing team partners such as base go-to-market, offers, insights & analytics, & marcom to develop winning digital first experiences to drive retention, upsell, cross-sell & moves.


You will also collaborate with a number of key players within TELUS Digital, including product owners, content & visual design strategists, copy writers, developers & testing & analytics teams that span Commerce, MyTELUS & API teams to bring your strategies to life digitally with the best customer experience top of mind.

Here’s how


  • Understand customer needs, be the voice of the customer and relentlessly simplify the experience for our online customer segments
  • Understand TELUS business priorities and expected outcomes in order to drive quarterly targets of online revenue & self-serve transaction targets across a range of Home Solution products (Internet, TV, Security, Health)
  • Define the strategy, roadmap, plans & playbook for digital first base management spanning renewals, upsell, cross-sell & moves
  • Focus on key target segments, and specific strategies to enable those experiences for the first time, as well as drive performance on existing experience through a mix of digital experience improvements, as well as, personalized segments, offers & experiences.
  • Establish relationships and liaise with a diverse group of cross-functional partners within the organization & externally, with the goal of securing alignment, buy in & advocacy to drive key forward the base management roadmap & bring back performance insights & opportunities
  • Challenges the status quo and inspire the cross-functional squads to deliver the best possible digital experiences 
  • Actively own and be responsible for the roadmap, planning & prioritization of work within the digital teams, as the champion of digitizing the base management portfolio
  • Present ideas, opportunities and solutions to cross-functional stakeholders including executives in order to achieve outcomes and improve results
  • Accountable for critical digital metrics and to report progress, provide ongoing communication to key stakeholders & partners on progress





You're the missing piece of the puzzle


  • 7+ years experience in a fast-paced, agile, ecommerce or digital marketing team
  • You have a proven track record of developing segmented marketing strategies from inception to implementation, to drive growth
  • You love working with a range of stakeholders in a matrixed, collaborative and solution oriented matter 
  • You are comfortable working within an environment where priorities change and there is flexibility to revisit plans
  • You wear a customer-first hat, and are passionate about making sure customer experience is top of mind
  • You have a passion for planning, and are constantly looking for way to improve processes, and improve efficiencies
  • You have strong project planning, organization & project management skills needed in order to deliver your strategies into market
  • You are comfortable working with data, insights & have a constant eye on performance metrics, especially when it comes to drive them 




  • Experience with split testing, audience segmentation and personalization
  • Understanding of online sales strategy including digital journeys, CRO and building trust
  • Background in multi-device, multi-channel, acquisition and retention digital experiences
  • Familiarity with using Adobe, Google, Tableau & Domo for reporting, an asset
  • Degree in Commerce or Marketing, an asset


About TELUS Digital:


We want to work with people who:


  • Share our passion for all things digital
  • Thrive in an agile, lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to your work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas


What you can expect from us:


  • An environment where you’re encouraged to share and act on your ideas 
  • Flexible work hours in a central downtown location 
  • A welcoming, relaxed office with a casual dress code 
  • A culture committed to giving; every year we donate time and resources in our communities
  • Team lunches with a generous supply of healthy snacks
  • A fun, dynamic team that works and plays every day; great ideas can come as easily during an impromptu hallway soccer match or social team outing


Bonus points


Check out http://telus.com/digital/blog to see how we solve challenging problems for millions of customers with innovative tools.



A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.






Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

Days volunteered in our communities

Billion contributed to charitable and community organizations since 2000

Million customer connections


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.