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Senior Market Manager


Vancouver, British Columbia, CA Calgary, AB, CA Toronto, ON, CA Edmonton, AB, CA

Req ID:  28784
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Join our team and what we'll accomplish together 


The TELUS Consumer Health team focuses on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. We’re a high performing team with dynamic strengths. We cover all facets of the business, including, but not limited to product management, marketing, operations and sales.


TELUS Health MyCareTM is a mobile app and service, which revolutionizes how Canadians can access healthcare. It allows users to check symptoms, complete digital health assessments as well as see a doctor, counsellor or dietitian from their phone.


From marketing strategy and Go-to-Market planning, to campaign and channel execution, through to base engagement, our TELUS Health MyCare Marketing team is a passionate group of creative minds responsible for each step in the marketing process. We work closely with our product colleagues, internal stakeholders and external partners to develop genuine, compelling and integrated campaigns, communications and programs to generate awareness, demand and usage of TELUS Health MyCare. If you believe technology has an important impact on transforming healthcare for all Canadians, thrive in a face paced and rapidly changing environment, and are comfortable with managing varying priorities, then this is the role for you.


Who we are

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. As a part of our team, you help make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents are valued and respected here.


What You’ll Do

As a Senior Marketing Manager - Base Communications on the TELUS Health MyCare Marketing team, you will have a number of important responsibilities, including but not limited to:


  • Owning the strategy, campaign planning, execution, and reporting for TELUS Health MyCare base communications
  • Creating impactful communications campaigns using email, SMS, push notifications and in-app notifications to drive awareness and usage of TELUS Health MyCare services
  • Developing scorecards and measurement KPI’s for the portfolio and tracking success over time, adjusting plans as required to meet or exceed targets
  • Being innovative and constantly thinking of new ideas and approaches on how to push the portfolio forward and achieve better results
  • Acting as a single point of contact for all TELUS Health MyCare base communication activities, while working closely with both internal and external stakeholders to achieve objectives
  • Showcasing strong creative thinking and business problem solving skills by presenting business cases for all proposed target, pricing and campaign changes



What You Bring


  • 7+ years experience in Marketing roles, with proven experience in Customer Relationship Management (CRM) and/or base engagement and retention marketing
  • Knowledge of enterprise level CRM systems and marketing automation tools such as Braze, Zapier, Salesforce and/or Adobe
  • Recognized for your exceptional relationship building skills, you bring people together to solve problems collectively and seek out different points of view to bring marketing initiatives and campaigns to life
  • Known for your ability to prioritize work and thrive in a fast paced environment, you manage and coordinate multiple projects and initiatives to get things done
  • Proven ability to understand numbers, you use insights and results to help solve problems and make data-driven decisions
  • Self-starter with initiative and the flexibility to handle ambiguity
  • Ability to lead a team of stakeholders in driving strategic outcomes that support the business
  • Post-secondary undergraduate degree in business, marketing, economics, or equivalent combination of experience and education

What We Give Back To You


  • Gain exposure to all areas of marketing and interface with senior team members from TELUS Health, TELUS, and external vendor and agency partners
  • Work in a fast-paced & dynamic environment, breaking new ground in evolving health technology 
  • Work in an organization that supports your personal development with leading edge training and development tools
  • An environment that lets you be your best every day
  • Work in an organization that supports you giving back to the community you live in
  • Competitive pay & benefits
  • We also like to have a bit of fun

Great to haves


  • Knowledge of the Canadian healthcare environment including allied health services
  • Entrepreneurial spirit which will drive passionate ownership and responsibility for the business
  • Tenacity, resilience and leadership that enables you to organize and lead initiatives, overcome challenges and build solutions



A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.





Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

Consecutive years our annual dividend payment has increased


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.