Marketing Manager, Integrated GTM Execution

Description

This critical role is at the core of our Integrated GTM Execution team. Supporting the national Consumer Mobility and Home Solutions portfolio, you will create an effective bridge between marketing and sales channels to support business growth objectives. You will be a key player in the go-to-market execution by bringing marketing priorities to life across our channels. 

Reporting to the Manager, Integrated GTM Execution, we are looking for an innovative individual who is eager to challenge the status quo, thrives in a fast-paced environment, and remains calm and detail-oriented when managing competing priorities and accelerated timelines.

Here's the impact you'll make and what we'll accomplish together:

• Partner with stakeholders in TCS and channels to create a go-to-market plan for channels, inclusive of new product launches, promotions, pricing, or feature changes

• Execute and maintain critical channel sales tools, artifacts, and communications supporting efficient and effective selling by channels

• Support the roll-out of marketing changes and initiatives to channels simply and clearly, connecting the dots between your portfolio and initiatives for a holistic approach to change management

• Own and contribute to the overall Mobility and Home Solutions channel and marketing calendar, advocating for timelines and coordination that support effective change management

• In partnership with channel readiness and training teams, elevate and continuously reinforce premium, differentiated value propositions across the channel and channel support teams

• Support governance to ensure information can effectively flow between marketing and sales channels, fostering an iterative and collaborative partnership

• Forge new thinking and innovation to constantly improve the efficiency and efficacy of channel go-to-market and communications

Qualifications

You're the missing piece of the puzzle:

• Demonstrated ability to communicate and translate complex changes into clear and concise information for channels - both written and verbal formats

• Proven self-starter known for your ambitious spirit, bias for action, and outstanding business ownership

• Ability to develop a collaborative and inspiring culture with cross-functional teams to embrace challenges, overcome setbacks, and strive for excellence

• Known for your ability to challenge the status quo, be disruptive, and your willingness to test and learn to optimize the efficiency and effectiveness of our efforts

• Demonstrated ability to manage multiple competing priorities under accelerated timelines, while maintaining sharp attention to detail

Great-to-haves:

• 3+ years of progressive experience in marketing, sales, or channels in the telecommunications industry, or a similar industry

• Knowledge of both Mobility and Home Solutions products and services

• Bilingual (English/French)

• A business, sales, or communications undergraduate degree